Fibre

Discarded plastic pollutants have negative impacts on ecosystems and, potentially, also on human health. As consumers become more environmentally-conscious and hold businesses and their packaging standards to account, companies are becoming more incentivised to source, produce and package more responsibly. Paper and packaging companies need to demonstrate the highest environmental credentials in order to show that their products are responsibly sourced, as well as renewable, reusable and recyclable. However, environmental and societal benefits are not the only incentives for change; companies who have strategies to both source from FSC sustainable sources, and focus on innovative packaging design, have succeeded in unlocking new revenue streams and creating a unique competitive advantage within their industry. > read more

Hygiene in the forest product value chain refers to fluff pulp used to produce a variety of products, from tissue paper and other personal care products to various hair, skin and oral care products. These products require high absorbency, so tissue paper and fluff pulp-based products play a dominant role, often combined with other materials with barrier characteristics such as plastic.

More and more companies within this sector seek to demonstrate that the fibre they use is sustainably sourced. Companies are particularly eager to respond to expectations for wood-based products sourced with minimal impact on the world’s forests and the environment.